Tell me where to go.

In the retail world half the battle is getting your customer in the door. But once you accomplish this feat, there are still many hurdles to overcome. How do you get your customer to shop? How do you get them to buy from different categories? How do you get them to buy in multiples?
Well there are many answers to these questions, one of which is “you tell them”.

Often times consumers are indecisive and confused. They are faced with hundreds of products while walking through store aisles, and are unsure of what they need or want. There are a million thoughts passing through their heads as they’re scanning the shelves for products. Good end aisle signage is imperative in order to further breakdown the categories in the aisles, but it doesn’t stop there.

In-store signage is a direct way to communicate with your customer subliminally. It is non invasive and seen as a customer aide. Once the customer is directed to an aisle, they are left to scan for the products that they need or want.
How can we make this process easier for them? How can we communicate with our customers when they are scanning a retail shelf? Dana Industries has the solution. We manufacture custom designed shelf labels, shelf label holders, shelf talkers, danglers, wobblers, and many more shelf signage options.
Imagine a world where you could locate the items you were looking for simply by the color of the flag?

-      All flyer items are flagged with a 90 degree bright blue “Flyer Item” flag. You can see it from any end of the aisle

And it doesn’t stop there.

-      Organic Products shelf labels

-      Private Label Products shelf talkers

-      New innovative items shelf talkers

-      Loyalty program signs “gain 50 points when you purchase 2 or more”

The end result increases your customers ability to clearly navigate to the products that they want, and items that you feature. This will increase the overall shopping experience, and build consumer loyalty. Proper shelf signage is mandatory to any retail store, and should be a direct reflection of your companies emphasis on customer communication.

Call us today for a shelf label program quote, or ask us about our stock program!