Support your flyer program
September 19, 2011

Support your flyer program
How much money does your company invest in retail flyers? Is it your key advertising/communication vehicle? Do you dedicate a large portion of your marketing budget to your retail flyer yearly?
In-store Processes
What do retailers do in their stores to support and enhance the flyer program? Is store signage and merchandising changed? How inventory is managed and what is is done if the store runs out of product?
- Staff levels during flyer period
- Educating staff about specials
- Inventory management
- Signage
- Special merchandising
- Rain check policies
Does your in-store signage properly assist customers in locating the flyer items they came to purchase? Are you losing sales due to customer’s store navigation frustration?
Why not properly flag flyer items weekly with attractive shelf flags. These shelf flags will clearly identify the location of the featured flyer items using a symbol, shape, bright colors, and even a flashing light.
They are fully customizable to match the shape and colors that your branding represents.
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